Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1203: New Year Today!

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“At daybreak the next morning, Samuel called to Saul, “Get up! It’s time you were on your way.” So Saul got ready, and he and Samuel left the house together.”

I was thinking over the weekend that I have a different “New Year’s Day” than when the calendar does.  Of course, I look at January 1 as the official New Years, but for me I count the year as September 1st – August 31st.  I’m not alone in using that calendar, but it’s not because I am an anxious and giddy schoolchild looking forward, or dreading, that first day back to school.  For me, I have found this annual pattern because the beginning of September signifies when Patti and I come off of our summertime in New England and head back to the West coast.  Lots of new activities pop up, meetings are set for strategies and plans, etc.  For me, it feels like the beginning of the year and and sadly, the end of August the end of year.  Leaving my mental year at the end of the summer also always makes me appreciate what blessings we have in this life and how I can look forward to summer returning as quickly as I felt it flee.  Our businesses also may have fiscal versus calendar years so we get another new year put upon us.  Consider how fresh and new each month, each week, or even each day can be if we bring to it the feeling of the beginning of a new year.  So, on this Monday, let’s look to the new year that is in front of us and start today in making the most of it!

The Bible tells us that all is new every morning and that we are to remember God’s faithfulness to deliver us also anew each day.  Each morning can be a new year for us spiritually and as Samuel said to Saul, “It’s time you were on your way”.  Today, “it is time” to get up and get on our way.  Our way is God’s way to bringing glory to Him in each and everything that we do.  Today is a new and fresh start.  Let’s make the very, very most today of what we can of ourselves for Him!

Reference: 1 Samuel 9:26 (New Living Translation)