Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1200: Willingness

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Jesus replied, “You must love the Lord your God with all your heart, all your soul, and all your mind.”

The adage is, “Where there is a will, there is a way.”  That’s mostly true, but maybe not always.  I am sure that the Boards of American Airlines and US Air don’t feel that way this morning with the news that the Justice Department wants to block their merger.  That probably feels like it is out of their hands at this point, but still if they have the will to do it, then with some compromises and changes, they can probably make it happen.  Having the will is easier said than done.  Sometimes the will means decades of work, or the draining of every cent we have and more, or giving up weekends, or subordinating our egos so that others can succeed.  The will is not an easy thing to have and something that we have to really understand if we are truly willing to to do what it takes, or not.  I told a friend this about a project he is working on, “Somethings are better left not started, than to start it and not finish”.  It takes some will to start, it takes all-in will to finish.

A great man of faith died recently.  His name was Dallas Willard.  He was tremendous writer and found ways to explain God’s Word that rang true for so many people.  He was quoted as saying, “God will certainly let everyone into heaven that can possibly stand it.”  That is a great line to ponder and think about the layers that come with it.  We must be willing to serve God above ourselves and all else. So to stand what heaven can bring for us, is to be willing to be all-in for Christ. Something for us to think and pray hard about today.

Reference: Matthew 22:37 (New Living Translation)