Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1239: Net Promotor Score

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“It is God who enables us, along with you, to stand firm for Christ. He has commissioned us…”

As we think about what we should do with measuring our businesses, a simple and easy to implement process is to adopt the Net Promoter Score measurement.  It’s actually very clear and boils down a bunch of complex ways of looking at the business to a 10 point scale answer to; “How likely is it that would recommend (the name of your company) to a friend or colleague?” That then allows us to stratify the answers into three groups: promoters, passives and detractors.  Once you have that then to get to the “net” part of the responses you subtract he percentage of detractors from the percentage of promoters and that gives you an NPS Score.  If this is done consistently and often, we can measure where the company stands today and where it is going.  Why this is important is that we when we can boil it all down to one simple measurement, then it gives up the opportunity to change other things that we think can influence that consistent scoring. Whether it is the NPS, or something else, getting to a baseline core measurement can yield positive results.

We are like The Kingdom’s NPS.  Each and every day others are asking, “Would I want to follow the same Lord that (insert your name here) follows?”  All day long they are viewing our actions and words and assessing us as Promoters, Passives, or Detractors of God’s following. And yes, they are also doing the math. If we are one day a Promoter of God’s Kingdom, the next Passive, and the following acting like a Detractor, then we are not making the impression and witness on others that will likely sway someone to want to know more.  No, we are never perfect and yes, we will always make mistakes and sin (both in public and private) but God is there for us to call upon to help us be His Promoter.

Reference:  2 Corinthians 1:21 (New Living Translation)