Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1237: #AddaWordRuinAMovie The Meme

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“They were told that their messages were not for themselves, but for you. And now this Good News has been announced to you by those who preached in the power of the Holy Spirit sent from heaven…”

#AddaWordRuinAMovie may well be the funniest and best Meme I have ever seen on Twitter.  The Meme was created on Friday night and by the time I saw it on Saturday morning, it was blowing up.  Why?  The social media people in our marketing departments try so hard to come up with something that will go viral and catch the jet stream.  Millions of dollars are spent experimenting and trying to come up with something that catches on. And, then along comes something so simple that grabs a ton of attention.  Let’s dissect why #AddaWordRuinAMovie has taken off.  First, without even thinking much about it the Meme title intrigues us and we want to know more.  Once we click on the Meme we realize that it’s a simple and fun game that anyone can play.  We all know movies.  We all can be creative enough to add a word to a movie title, and we can laugh, and sometimes be amazed, at the creativity of someone else.  A simple and compelling game that we can play with others. That’s what we should be thinking about it if we want to create something that gets our customers/consumers engaged with our product/service.

Could it be that we are actually God’s created Memes?  Could it be that we have been created to be accessible to others, intriguing enough for others to watch our lives, and additive individually and collectively for God’s Kingdom?  I think that is right.  If we think of ourselves as God’s Meme in our workplace we will be cognizant and deliberate in the way we work and work with others.  What are we doing today to extend the Meme, which is our life?

Reference: 1 Peter 1:12 (New Living Translation)