Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1287: Heat Seekers Are Still Out There!

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“Zacchaeus quickly climbed down and took Jesus to his house in great excitement and joy.”

Beyonce surprised everyone (well maybe Jay Z knew) with her new album last week.  With no marketing, no pre-hype build up, no leaks, no radio promotional copies, no early singles, she just released a full album with music videos prepared and all.  With her record breaking sales of 828,773 albums sold on itunes in the first 3 days, she proved that the heat seekers still are out there.  We think we need to prime the market to get the hard core fans the people who want what they can’t get to be there first. Beyonce proves that the heat seekers, the ones who want it first, show up no matter when and how they hear about it. The PS4 and the XBox One both saw their heat seeking fans this holiday season too.  The videogame consoles have to tell everyone well ahead of time because they need the developers to be building games that will play on them when they are shipped, but I suspect that if everything could be kept under wraps (like Beyonce did with her music videos), that they too could prove that the heat seekers will always be there.  Do you know who your heat seekers are in your business?

How excited are we today to hear from Jesus?  Are we heat seekers of His?  Zacchaeus was willing to look like a fool, climbing a tree to just see Jesus!  Yet, we don’t open up our Bibles daily or enter into conversation of prayer, or go to church on Sunday to hear what God has to say to us? We need to ask ourselves what has cooled us down in our seeking of God in our lives and see if we can’t heat back up.  God needs more heat seekers for Him!  This is the time of the year to recommit and set our sights in 2014 on what really matters.  Being a heat seeker of Jesus should be at the top of our all our lists.

Reference: Luke 19:6 (New Living Translation)