Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1285: The Power Of A Child’s Voice

“They hurried to the village and found Mary and Joseph. And there was the baby, lying in the manger.”

One thing I know for sure is that there won’t be a shortage of TV commercials during this holiday season that will feature children, from babies to awkward growing pre-teens.  There is a lot of power and attention that gets given to children and especially to the voice of a child. Look no further than the adorable AT&T “It’s Not Complicated” series.  It’s almost like we can’t not watch when these come on the TV.  And we can bet safely that there will be more to come and that advertisers will use every angle with kids to pull on our heartstrings this season. Might be something to consider!

The same will be happening in churches all across the country as children sing Christmas hymns and we will see the love of Jesus through the innocence and genuineness of a child.  Why didn’t God just send Jesus to us as a teenager or adult?  God knows that we wonder in the birth of a child and that only the most hardened can’t see that only God can give us the creation of a human being.  Jesus came to us as a child and then challenged us to never lose the heart and mind of a child so that we can be open to all that He wants to do in our lives.  Have we lost the spirit of the Child?  Have we lost the voice of the Child? Let’s take this coming weekend and see if we can’t recapture some of that wonder and bring it back to work with us on Monday.

Reference: Luke 2:16 (New Living Translation)