Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1289: Slipping Into The World

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“…and laid him in a manger…”

Could there be any more talk about all things monitoring us?  Phone records, cameras, satellites, listening devices.  Yes, they are all there and aren’t going away.  But, we also personally benefit from all the technology that is letting everyone slip in around us.  A big electronic seller this season is going to be wireless speakers.  Sonos has their Sonos 1 down to a very reasonable price point and is receiving (wirelessly I might add) great reviews.  We love for technology to slip into our world.  We are not that far away from being able to walk into our homes and wave our hands and we watch the house come alive. We like when technology seamlessly becomes friendly and useful. As I write this, I just watched a fox (ironic, huh?) slip down our ice covered street and into the bushed behind our house.  When, and if, we can have our products and services feel like they just slipped. like a fox, into our lives, like they were always there, then we know we have made it!

Jesus slipped into our world being born in the normal way, with the smallest of fanfare that could be be imagined. But with that slipping in, He brought so much more.  With His slipping in, He made a huge noise and as this great song says, “Love crashed into the World” (don’t let that song is part of a children’s program deter you from listening.  Remember, when we listen and are open and kids, God speaks).  We slip through the world in our lives and our jobs, but let’s never forget that with our presence, a word, our decisions we can make a huge crashing sound for Christ! Let today be one of those days!

Reference: Luke 2:7 (New Living Translation)