Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1327: Hashtag This!

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“Faith is the confidence that what we hope for will actually happen; it gives us assurance about things we cannot see.”

There’s a very funny TV car commercial about the guy who finds himself dreaming about all the things he missed out on in life, while the car salesman is trying to sell him a new car.  He missed out on the girl who grew up to be a model.  He missed out on investing in Twitter.  This is the one that is funny.  He’s sitting at his desk, talking on the phone and says, “140 characters?  I just don’t get it.”  The next scene is him standing on the deck of his friend’s yacht, which is named, “Hashtag This”.  The first time I saw it, I laughed out loud because I too had the same reaction to Twitter when I first heard of the service.  (BTW, I wasn’t pitched on the investment).  When Twitter showed up it was the time of an explosion in blogging; long-form self-expression.  What could at all makes sense in that time for saying in something when limited to 140 characters.  Well, I was wrong as was the character in the commercial.  Sometimes, things that are so far fetched come along that only a few people can see their potential.  Occasionally we might be on the side of being the predictor, but in most cases we will be the naysayer or the unbelieving. The trick is to stay open to the pitches.  Don’t turn down the meeting with the young entrepreneur or the wet behind the ears new person in the company. Staying open to the unforeseen and the unbelievable is the only way any of us will be able to be in touch with the future.

Our faith is all about being open to what God has done, will do and wants to do in our lives. Close our minds, heart and spirit to those things that we can’t see or are hard to believe and then we don’t have faith.  Praying with suspicion that God will answer?  Then likely that prayer won’t be answered.  If we approach God like He is less than God, then we aren’t really giving Him all of us.  Let’s imagine and believe that today, God will show up and do something amazing in our workplace.  It might be that the person who hasn’t smiled in weeks because of a loss, smiles from the encouraging and caring word that you offer.  It might be that because you have prayed for things to go smoothly in the big meeting, that they do.  It might be that you find yourself with the idea and approach that unblocks a problem.  It might be that you leave the office this afternoon feeling full and satisfied that you worked and acted in Christ like ways, all day long.  I’ll be curious to hear from you on how today goes!  Expect that God can deliver those assurances on the things we can’t yet see, and then He will.

Reference: Hebrews 11:1 (New Living Translation)