Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1328: “Hello, And Welcome To…”

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“…his mercies begin afresh each morning.”

If you read the title of today’s post and were immediately able fill in the rest of the sentence, then you are the by-product of a time when digital technology began.  No, this was not the internet.  This was the telephone.  Not too long ago the phone was analog and those content/data hungry, but unfulfilled phone lines were begging to be used more fully.  Remember what a dial-up modem started as?  We would put the phone receiver in a cradle where the microphone could hear the modem sending the data sounds through the phone. And then came push button phones that allowed for tones to be sent.  That was the beginning, for those tones meant ways to capture choices, like “yes” and “no”.  Shortly thereafter, we got “Moviefone”, or as we may remember it, “777-FILM”.  It was a cultural smash hit.  We called it to just see how it worked.  And, worked it did for a long time. Until this week. We have reached the end of that technology arc.  It’s come and gone, replaced by links, touches and apps.  What does that tell us about how fast technology moves?  What does that tell us about our own relevance?  Are we still using the same approach as we did before:  “Hello and Welcome to Moviefone?”  If so, it’s time to change.

Sometimes our testimonies and accounts of God’s work in our lives can get dated and to those around us who hear us speak up about God, using the same stories from long ago over and over, we begin to sound old and a bit out of touch.  If God is working in our lives daily, (like why we are here on this site day in and day day out), then we must also have new stories and accounts to relate to His love, grace, mercy, and salvation.  Think about it today and ask God to refresh your life story so that the next time the opportunity arises to share about Him, we don’t sound like yesterday’s news.

Reference: Lamentations 3:23 (New Living Translation)