Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1329: Who Can Be Faster?

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“We also pray that you will be strengthened with all his glorious power so you will have all the endurance and patience you need. May you be filled with joy…”

For a long time now we have been told that with only 15 minutes we can save 15% on our car insurance.  Driving on 101 North by the San Francisco airport is a new billboard.  It comes to us from esurance.  The sign says something about finding your insurance savings in 7 1/2 minutes.  Wow! That’s 1/2 the time of Geico.  Well, maybe not really a wow?  Some things in life 1/2 the time is a competitive advantage, but in others, it sends the wrong message.  If I want fast food I know where to find it.  But, when I sit down at a fine restaurant, like I did recently, and the food comes out in the same time that a McDonald’s order arrives, (which is what happened), everyone at the table looks at each other and says, “Something is not right.”  Knowing the difference between speed and quality is important.  Sometimes, a little more time can be way better than 1/2 the time.

Our God never claimed to be the God of fast.  He is the God of forever.  I am glad that He is not the God of fast as those things that come to us too quickly usually end up ruining us.  We implode under too fast and our spiritual and eternal life is too important critical to let it rush by.  God works in His own time and that time is always the perfect pace for us, if we will only believe and allow ourselves to accept that fact.  Today we may be waiting on a deal to close, or a test result, or the conversation about a promotion or salary raise, or a decision that can have major effect on us.  Let’s see if today, and over this weekend, if we can’t let God work in His time and then sit back and marvel in why it’s not always about being faster.

Reference:  Colossians 1:11 (New Living Translation)