Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1364: Rising Up

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“He isn’t here! He is risen from the dead, just as he said would happen. Come, see where his body was lying.”

The markets are in a bit of a tizzy because the tech stocks that rose so quickly last year are now falling. What goes up, must come down, correct?  It’s hard from the inside to watch these stocks fall., but I know from experience what it means to watch the fall from within and have to manage against the pressures of, “Do something about it, now!”  Here is what we can all remember.  What does go up, does come down.  Maybe not all the way down, but everything adjusts and then can recover.  Business cycles are not elevator shafts that only have two directions. Business cycles are roller coasters that chug up the hill and then give us a thrill of speed as it goes up and down and twists and turns. And, if managed and powered correctly, they come back up the hill once again.  Few things can rise up and stay!

You know where this post is going don’t you?  Nothing in our life rises and then stays, except for what we celebrated yesterday on Easter.  We are conditioned in life for everything to rise and then keep rising.  When it doesn’t we get depressed, frustrated, angry, or lost.  That’s the wrong take.  The right take is that we can give all those areas in our lives that fall, to God and He will pick them up and keep them with Him as He continues to rise. What are the areas at work that we just need to hand over to God because the more we hang on to them the more we are being dragged further down?

Reference:  Matthew 28:6 (New Living Translation)