Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1366: Giving Back

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“And I am praying that you will put into action the generosity that comes from your faith as you understand and experience all the good things we have in Christ.”

Whenever a person, or a group of people, do well, others question if they are being generous enough in giving back.  We are seeing it clearly in the Tech industry as a group and I know many individuals who feel very much under attack only because they are doing well.  I have had that same attack from others and all that one can do is do what is right within themselves and then not listen too much to others.  That doesn’t mean that we can ignore that we should be generous.  Blogger, Seth Godin, says this about the benefit of being successful and generous:



Here’s conventional wisdom:
Success makes you happy. Happiness permits you to be generous.
In fact, it actually works like this:
Generosity makes you happy. Happy people are more likely to be successful.
A good lesson for us all.

Generosity is not all about financial giving. Generosity of spirit is just as important.  That generosity leads to good works, willingness to give time, energy and encouragement.  When others watch what we do, generosity of who we are can be a clear example of our faith.

Reference: Philemon 1:6 (New Living Translation)