Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1363: Permadeath

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“For God loved the world so much that he gave his one and only Son, so that everyone who believes in him will not perish but have eternal life.”

A friend’s child didn’t get the summer job that was expected. It was the first time in a short life that a rejection that couldn’t be changed happened.  Shock and awe, along with lots of questioning ensued. I was not surprised as we have a generation plus now who don’t know what it means to not play on the team or to not be able to do things over until they reach satisfaction.  It seems that now, everyone, regardless if the team wins or loses, gets to get out on the field or court and play.  In videogames we let you start over and over and nothing really ended, or died…until now.  Games are making the turn to what is called “Permadeath”.  That means that once the character or figure dies, they don’t come back.  I remember this being experimented with in the late 90’s only to receive outrage from customers who claimed that they had the right to bring the character back over and over. Who is to know what is best, but I don’t see that much harm in teaching the next generation that loss and rejection are real and that we need to learn the lesson early, not wait until employers and business have to be the first to hand out the word, “no”.

As believers we are no different than the rest of the world in experiencing loss, rejection and denial.  But, we can rest assured that in all that is lost, that there is much to be found in the belief and following of Jesus. What happens to us today will come and go, but in Christ is there is no “permadeath”, there is “permalife”!  We are promised that!  So, don’t allow the rejections of life to be major setbacks.  They are only speed bumps along the way.  The final great and real reward remains in waiting for us.

Reference: John 3:16 (New Living Translation)