Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1396: 10,000 Reasons


While I am on a pilgrimage walk on the Camino de Santiago (St. James Way) in Spain, I have asked some of the most committed and courageous faith-driven business leaders I know to guest contribute to Purposed worKING.  Enjoy! – Rusty

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“You’re rich in love, and You’re slow to anger, Your name is great, and Your heart is kind, For all Your goodness I will keep on singing, 10,000 reasons for my heart to find.”

Not sure how many of you have heard Matt Redman’s awesome song, “10,000 Reasons (Bless The Lord)“, but I can’t seem to get away from the song. My church in Geneva, Illinois sings it quite often and whenever I put some Christian radio on (which is pretty rare), the song seems to find its way into the playlist.   When I hear the song, it immediately puts me at peace and I can’t help but sing it aloud.  Not exactly sure why…just seems to be a simple song that makes a lot of sense to me personally. 

This week during our worship service, our church band started playing it again and it really got me thinking.  I have so much to be thankful for and I know I don’t do the best job thanking Him for his generosity.  I think from time to time all of us find ourselves complaining about something in our work life that, in the grand scheme of things, really doesn’t matter.  

Think about different ways YOU can be rich in love or slow to anger.  Have you appreciated all of His Goodness that He has blessed you with? 

Click on this YouTube link to listen to Matt sing or download the song via your favorite music source.  Give some thought to the lyrics.  What are 3 reasons that you need to give thanks for? 
Josh Schwede
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Matt Redman’s Lyrics:

Bless the Lord, O my soul
O my soul
Worship His holy name
Sing like never before
O my soul
I’ll worship Your holy name

The sun comes up, it’s a new day dawning
It’s time to sing Your song again
Whatever may pass, and whatever lies before me
Let me be singing when the evening comes

[Chorus]
Bless the Lord, O my soul
O my soul
Worship His holy name
Sing like never before
O my soul
I’ll worship Your holy name

You’re rich in love, and You’re slow to anger
Your name is great, and Your heart is kind
For all Your goodness I will keep on singing
Ten thousand reasons for my heart to find

[Chorus]
Bless the Lord, O my soul
O my soul
Worship His holy name
Sing like never before
O my soul
I’ll worship Your holy name

And on that day when my strength is failing
The end draws near and my time has come
Still my soul will sing Your praise unending
Ten thousand years and then forevermore

[Chorus x2]
Bless the Lord, O my soul
O my soul
Worship His holy name
Sing like never before
O my soul
I’ll worship Your holy name

Jesus, I’ll worship Your holy name
Lord, I’ll worship Your holy name

Sing like never before
O my soul
I’ll worship Your holy name
Jesus, I’ll worship Your holy name
I’ll worship Your holy name