Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1395: Finding the Strength



While I am on a pilgrimage walk on the Camino de Santiago (St. James Way) in Spain, I have asked some of the most committed and courageous faith-driven business leaders I know to guest contribute to Purposed worKING.  Enjoy! – Rusty

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“Those who hope in the Lord will renew their strength.  They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.”  
In today’s world of constant change and innovation, there are so many exciting opportunities, but with them comes an almost never ending push to do more.  Will it be worth it?  All the time, effort, resources and sacrifices.   Some days there is no question that where our organizations are going is worth it all, but there are those days when we think “Why are we working so hard.”  I know, I know, it’s about the journey.  The drive for efficiency in today’s workplace requires us to do more with less resources and hopefully leverage technology solutions.  But the people left standing will be asked to pick up the balance of work.
Where will we find the time?  Desires vs Needs?  What will define success in our careers?  I assume these are questions most people ask themselves.  What I’ve have found is that God will provide the answers.  The Lord has taught me that relationships are the key to success.  I know that may sound a bit simple, but I assure you it is very powerful.  He has shown me that if something really needs to get done, to rely on Him. For me, this year is about, “Be still and know that I am God” and to “Honor the Sabbath”.  How much we rely on God for our strength, direction and patience will be a direct correlation as to how much he will revealto us.  I encourage you all to spend time seeking the Lord’s direction in your life.  I guarantee you it’s worth it.
Reference: Isaiah 40:31 
Joe Gonzalez