Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1459: Lists

“All who are victorious will be clothed in white. I will never erase their names from the Book of Life, but I will announce before my Father and his angels that they are mine.”

There is a list for everything these days.  We partially (or even more so) determine what we read, listen and watch by lists that others create.  We decide what companies we want to work for by lists.  Buzzfeed is on their way to building a media force to be dealt with on the lists they create.  And, we all like it when we, or people we know show up on a list that is positive recognition of some sort. Blogger, Seth Godin, wrote recently of how to get on the “short list”, which seems to be what every company would like to be on.  He says, “The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list, and (especially) doing it even if you’re not on the list.”  It’s good advice and we can take it to heart that to make it to a list that will build our reputation and visibility that we need to work hard at what we are good at doing, stick with it, and continue to improve along the way.  None of which, is easy to do.

There is a list in Heaven.  It is the Book of Life.  It is the list we all want to be on and the only one that we should care about.  It is eternal, and worth all of our sacrifices.  Jesus said it was hard to get to the Kingdom of God, but not because it is difficult or diligent work for earned recognition, but instead it is hard because we must surrender our earthly ways and ourselves to Him. That, we all know is hard, but that acceptance of the gift He has given to us, is the way to His list, which we can be thankful is open to all.  Consider today which lists matter to us and which really don’t.

Reference: Revelation 3:5 (New Living Translation)