Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1457: Seeing The Possibilities

“Then Andrew, Simon Peter’s brother, spoke up. “There’s a young boy here with five barley loaves and two fish. But what good is that with this huge crowd?”

I once worked for someone who refused to see the possibilities until he had exhausted all the downsides and risks.  Behind his back he had the adjective “Downer” in front of his name.  He always looked for the hole in the doughnut before he could see the opportunities.  Quite honestly, all of us who worked for him got a little gun-shy and after time stopped taking to him big ideas and open-ended brainstorms.  We learned to cope, but the best thinking and many possibilities were lost.  A little optimism and celebrating the possibilities can be multiplicative in its power and motivation. Don’t worry, there will be many chances to find the downside, but don’t go there first if you want the best from people.

Imagine what the Disciples thought when Andrew, pointed out his observation?  I think it might have gone something like this.  He heard Jesus ask the faith-stretching question around how could they buy enough to feed 5000 people.  At about the same time, Andrew saw, excitedly, a little boy who had five loaves and two fish.  “Hey, look what I found!’ might have been his excited words, but then he caught himself after he realized what he had said and how absurd it was to his peers, the other Disciples, and fearfully what Jesus might have thought, so he retracted his observation with, “(Ahem)..but…(then again) that’s a drop in the bucket for this many people”.  But see what Jesus did next.  There was no evaluative or congratulatory statement to Andrew.  Jesus just moved on to the next possibility.  Andrew saw the first possibility and good that he had or maybe the miracle wouldn’t have come to have happened.  We don’t know,  But, what we do know is that when we see life as a set of possibilities that we can take to God, He has proven to us that He will do miracles with what is provided.

Reference: John 6: 8-9 (New Living Translation)