Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1553: Online Etiquette: Part 7 of 7 – Will It Change Anything?

Last year Jon Acuff, wrote an article for Relevant Magazine, entitled, “7 Questions to Ask Before You Throw Down Online”.  Each of these are worth exploring in the context of purposed worKING and how we handle ourselves in the workplace and online.

“This same Good News that came to you is going out all over the world. It is bearing fruit everywhere by changing lives, just as it changed your lives from the day you first heard and understood the truth about God’s wonderful grace.”

“Will it change anything?”  It’s the best question of all.  If we are honest, few things that we try to work out online is going to change something for good or substantially.  Big changes don’t come from small amount of words or worse yet from small words.  So, before we embark on an online game of word tennis with more back and forths than the US Open, then consider whether or not this is really how we can bring about real change and change that will be sustainable and meaningful.

We are God’s change agents.  We need to be involved in the changes that expand the Kingdom.  While we can’t ignore the world and it is in what and how we do what we do with our lives that makes stuff happen, we can still meter and monitor ourselves with “will it really change anything?”  It’s a God kind of question to take with ourselves online, offline and with all that we do.

Reference:  Colossians 1:6 (New Living Translation)