Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1551: Online Etiquette: Part 5 of 7 – Is It Worth My Time?

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Last year Jon Acuff, wrote an article for Relevant Magazine, entitled, “7 Questions to Ask Before You Throw Down Online”.  Each of these are worth exploring in the context of purposed worKING and how we handle ourselves in the workplace and online.

 “A time to tear down and a time to build up.”

Off goes that email, text or Facebook message that “sets the story straight”.  And then there isn’t any response.  None at all.  Dead silence.  And now what?  Well, if you are like me, I start wasting time worrying about the response and I might even go back and reread what I wrote a whole bunch of times to be sure that what I wrote couldn’t have been misinterpreted or thought of poorly.  Before I know it, the time I have spent after sending the message is many, many multiples of the time it took me to write and send the message in the first place.  This is why many times I will write what I want to write, then pick up the phone and try to talk it out, or at least get a voicemail left. When we don’t have the time to talk about it and think that we can shortcut it by sending something online, we are into risky business.

We only have so much time left.  Yes, I’m not trying to be morbid, but we are all on the clock and how we use our time to further the glory of God is important. If we aren’t doing so and we find that our time is being wasted, then we need to be sure that we are spending our time in the right way and start asking, “Is this worth my time?”.  If not, then leave it alone.  If it’s still not really worth it, but can’t walk away, then be sure that we are dealing with this in a spirit that God would have us and others grow closer to Him.  It might be that this extra time ends up being something special in His will, so the real question needs to be, “Is this worth the time that God has given to me for Him?”

Reference:  Ecclesiastes 3:3 (New Living Translation)