Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1554: Authenticity

“But Jesus replied, “Foxes have dens to live in, and birds have nests, but the Son of Man has no place even to lay his head.”

A friend, John Hamm, wrote a great book a few years ago called, “Unusually Excellent”.  Early in the book he tackles the power of authenticity.  He posits that the higher in an organization one goes the more important this trait becomes.  He says that leaders who are truly authentic gain the power of the “classic virtues: humility, security, self-knowledge, thoughtfulness, mindfulness, connectedness, approachability, curiosity, and accountability”.  I have seen all of that and more in the best leaders I have worked with and for.  And, when they don’t demonstrate authenticity, all the opposites ring true.  We can say the same things about our brands, products and services.  When a consumer or customer recognizes authenticity, there is a feeling of engagement and even admiration.  So, we all need to consider how authentic we are being with every piece of advertising, every sales call, every customer support call, and every employee one-on-one meeting.

There was never a more authentic person who walked the earth than Jesus.  He was never anything but who He was His entire life and with each passing year people could learn more and more about Him, which we still do today.  And, He had nothing earthly of His own, no home of His own, not knowing where He might sleep from night to night.  He was not ashamed of not having wealth or material things.  When we think of the challenges we have at work this week, we can model Jesus by being totally authentic in who we are in all things that we do, even when we might not know an answer, or have what other think we need.  Of course, we will be put in hard places where being authentic feels too vulnerable or too weak.  But, let’s remember that it is in those times that when we look to Jesus as our life leader, we will find all the support that we need.   Let’s try being that kind of authentic today.

Reference: Matthew 8:20 (New Living Translation)