Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1582: Things Hard To Understand

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“Faith is the confidence that what we hope for will actually happen; it gives us assurance about things we cannot see.”

I read this article last week in the New York Times.  The headline in the print version was “Computing is Closer With Qubits Put at Ease”.  I was curious with what a “Qubit” was so I read the article. But very quickly into the article I realized that I know nothing about anything that was written and the more I read it the further away I got from comprehending any of it.  But, I couldn’t stop reading it until I was all the way through. This article reminded me that there are really hard subjects and topics that it is so good that there are experts who understand and can tackle such complex problems.  It also reminded me that in each of our companies we need to remember and celebrate those who know more things that are really hard for others to comprehend.  Trust me, with the technologies that are coming we are all going to have many of these types of brain-forward people and if we don’t, then we should ask why not?

Aren’t we glad that we can have faith when we can’t understand the ways of God?  We don’t have to get frustrated or down on ourselves when we are faced with things that are too hard to grasp because we can know that God knows all and that can be enough for us.  What are we facing today that can’t be humanly understood that just needs to be handed over into God’s understanding? What is it today that our faith can only assure?

Reference:  Hebrews 11:1 (New Living Translation)