Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1584: Help Wanted – Part 1

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“He said to his disciples, “The harvest is great, but the workers are few.”

The magazine US News & World Report listed the 11 college majors that are in demand as there is an increase in hiring in these areas:

  • biomedical engineering
  • biometrics
  • forensic science
  • computer game design
  • cyber security
  • data science
  • business analytics
  • petroleum engineering
  • public health
  • robotics
  • sustainability

The good news is that many colleges report that their students are expressing interest in studying in many of these fields.  10 years ago when I was at EA we made the financial contribution to the University of Southern California to create the first game design bachelors degree and now a decade later that profession is in the top 11 of all professions.  Even younger is the idea of data science, sustainability and cyber security.  It makes us have to stop and think, what will the next decade produce that isn’t around now.  The future is hurtling towards us.  What are we doing to ensure that our talent is ready for what will come next?

Jesus told His disciples that the harvest is not decreasing and that it is great, and the numbers of workers remain few.  And today, that remains.  The Kingdom of God expands daily and what God is telling us is that the only thing holding back the harvest from increasing is more of us who are willing to surrender and give ourselves to His work.  As we consider what is in front of us today, let’s remember that He’s keeping His “Help Wanted” sign up and in front of us at all times.

Reference: Matthew 9:37 (New Living Translation)