Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1581: The Color Of The Dress?

purposed worKING No Comments

“The Word gave life to everything that was created, and His life brought light to everyone.”

Have we seen anything organic move faster on the internet than the picture of the controversially colored dress last weekend? Was it gold and white, black and blue, or black and white? Basically, within a 48 hour period the dress went from the social media feed to being on the headline broadcast media.  Hard to imagine that any time in our history that something could come from nothing to mainstream exposure in such a short time. And what a “mystique” that was created along with fun debate and controversy.  And after it was all over, it was all about the light that made the difference and what exposure of the light that we are viewing the image.  For what we do, the metaphor holds.  What light are we shining on the different campaigns or messages that we are sending from our company? Enough to get people talking about it?

We know that Jesus is the light of world.  Like the dress, what are the colors that people see when they look at us?  Is the light of Christ flowing through us so others see His colors?  We also might be a little controversial and yes, we all will show differently at different times, but if we stay in His light, then we will indeed shine in the way we are intended.

Reference: John 1:4 (New Living Translation)