Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1886: Real-Time Feedback

“Those who listen to instruction will prosper, those who trust the Lord will be happy.”

We are just about to a place where we will be getting real-time feedback on just about everything. Patti’s car broke down this week and we got a loaner, which was a brand new Lexus sedan.  There is so much real-time feedback in that car that I found it distracting. Lights going on all over the place as other cars got closer or entered into my blind spot. I could almost park with eyes closed from the sounds of nearing an obstacle.  And, it’s not only cars.  I read this in an advertisement for the bluetooth Oral-B toothbrush, “You’ll get real-time feedback on your brushing. You’ll know if you’re brushing too hard, or if you’ve brushed long enough and even if your brushing habits have improved over time.” And there it will be on my Oral-B app, on my smartphone, how many brush strokes did I perform today.  This is the tip of the iceberg, so get ready for getting real-time feedback, like it or not, from all over the place.

None of us are always going to like what we hear and want to follow the instructions given to us, but God tells us that if we listen, follow and trust God’s instructions, that we will be happy.  Is there some real-time feedback and instructions that God is trying to get through to us today?  Is there something we know we must change in order to be the person we need to be to reach others for Him?  We have to be open, listen and heed God’s feedback and accept that His real-time is the best of times for us.

Reference: Proverbs 16:20 (New Living Translation)