Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1928: Critics

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“As for the rest of you, dear brothers and sisters, never get tired of doing good.”

The world is full of critics.  Some are paid to be such and some are actually qualified.  But most are people who like to be critical about things that they don’t really know as much about as they represent, or who are people who can’t do so would rather express how they would have done it, had they been able.  We saw John Mellencamp perform at The Apollo Theater in Harlem.  He’s been performing for nearly 40 years so he has heard it all.  At the concert he said something that I immediately wrote down as I knew it to be true; “The only critic that matters is time”.  We need to listen more often to that statement than the person or organization who immediately tries to stamp their own critique on our work.

It’s hard to keep doing what we think is right when we face constant critique and many times, disapproval.  But, we are told by Paul that no matter how tiring it can be, we must continue to do the right things.  Today, we might be facing an uphill battle where we are the only ones still standing for what is right.  What God reminds us is that it is all worth it in His eyes and that we just need to hang in there a little longer and let our good stand the test of time.

Reference:  2 Thessalonians 3:13 (New Living Translation)