Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1929: Targeted Impact

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“But I know him because I come from him, and he sent me to you.”

A few months ago Hewlett-Packard was taking out full page ads in the New York Times that said this on the top, “NFV.  Three letters. One Partner.”  It went on to read, “If you know what these three letters mean, you’re probably looking for a partner to help you get there.”  After seeing this ad a few times I finally looked up what NFV means and found this in Wikipedia: “Network Functions Virtualization (NFV) is a network architecture concept that proposes using IT virtualization related technologies to virtualize entire classes of network node functions into building blocks that may be connected, or chained, to create communication services.”  I guess  is it virtualization in the cloud.  But,
I then thought that either this was really smart targeted impact advertising because so many people who read the New York Times Business Section are in charge of their NFV process and products, or this was an advertising team who was just talking to themselves and it was a waste of money. I have no way of knowing, but I suspect the latter.  The lesson is to know who we are talking to, when, and where, if we want to have a targeted impact.  Scatter-shots are expensive and we end up scratching our heads wondering if we have made an impact or not.

As we strive to have an impact on others to expand God’s Kingdom, we should also strive to be as close to knowing others as we can so that we can best reach them and they best see Christ reflected through our lives into theirs.  Jesus said that He knew God because He came from God and was sent to each of us.  We can and always want to be led from the place of following what God wants to do within our lives and allowing ourselves to be ready to impact others around us. There will always be the person on the corner who shouts out about Jesus to those he/she doesn’t know, but the real impact comes from those that others do know and look towards to see who this Jesus is all about.  That is where the real impact occurs.

Reference:  John 7:29 (new Living Translation)