Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2000: Shining A Light

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“In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.”

This past weekend we witnessed yet again a terrorist attack on a major city of the world. As I have reflected on the event in Paris, what we call “The City of Light”, it becomes more and more obvious that there are those who want to not live in fear, and conversely, those that want to inflict terror so that others do live in fear.  And, when it comes down to it, those who don’t want to live in fear are going to need to all come together, lend a hand to each other and move against those who are committed to creating fear. I know it is much more complex than this, but I find myself, more understanding of anyone who is living in fear, and want to make sure that nothing I do, ever causes fear for another.  Fear can turn into a terrible weapon so no one should ever do anything that creates any fear for others.

Jesus told us how we are to conduct ourselves daily and it is far from creating fear. He instead said that we are to shine His light through our actions; through our good deeds.  Here is what we all know. Those that love others, those that do good deeds and lend their hands to help others, can create a feeling of security as others feel supported and cared for.  Is there someone in our life who is living with fear?  Of course there is, and today would be a great day for us to see what we can do to help through a difficult time.

Reference: Matthew 5:16 (New international Version)