Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1998: Thickness Of The Glove

“And if you give even a cup of cold water to one of the least of my followers, you will surely be rewarded.”

A friend told me that he was talking to his gardener and as his gardener told him that the thickness of the gloves one wears for work has an inverse relationship with the amount of money you earn.  It was eye-opening for him and as he told me the story, it was eye-opening for me too.  So many times we forget that the front line will work in a way that causes them to put more physical effort, but likely at a lower wage.  It is a reminder that we need to appreciate and support the front-line of all of our organizations.

We are to watch out of the least among us and Jesus tells us to be sure that we watch out for the least of His followers and to provide them metaphorically or literally the refreshment that they may need.  When we do so, we are acting in the way that Christ asks us to act.  There is someone today that is looking for the cold cup of water that they need from us.

Reference: Matthew 10:42 (New Living Translation)