Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2002: Enough Or Too Little?

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“Each time he said, “My grace is all you need. My power works best in weakness.” So now I am glad to boast about my weaknesses, so that the power of Christ can work through me.”

It’s now called “The Warby Effect”.  Named after the online eyeglass company Warby Parker, this effect is for those companies that are able to go direct to the consumer with products that in the past demanded a face-to-face interaction.  For eyeglasses we had to be “fitted”.  And now for the new direct-to-consumer mattress play, “Casper”.  Casper has been selling mattresses online without anyone having to lie on the mattress for the required (figuratively) 45 seconds and then get the hard sell from a commissioned salesperson.  This week Casper introduced the sales of pillows online.  Their founders were interviewed regarding how many pillows they pre-created to sell.  They had a great answer, that most of also have thought when we were doing something new, but maybe didn’t say; “We only know this. The amount will be either too much or too less.”  And there you have it; we work in a world of not being able to predict exactly how much of anything we need, so all we can do is feel that we have done our best to estimate as close as we can.  And, so that has to be good enough.

We are told that God’s grace is always enough.  It is sufficient for all our needs.  There is never too little of God’s grace available to us.  As we go through this day, are we accepting what He is providing and then living gratefully so that others can also see His grace revealed through what he is doing for us?

Reference: 2 Corinthians 12:9 (New Living Translation)