Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2031: Time Value

“A time to search and a time to quit searching. A time to keep and a time to throw away.”

I can’t think of anything in my lifetime that now becomes devalued faster than a hardback book.  We may pay $9.99 – $24.99 for that book and the minute we go to sell it, we might receive a couple of dollars for it, but more than likely we will end up selling it in a box marked $.25/each or just checking off the perceived value on a donation to Goodwill receipt.  I write about this because we have to stay aware that what was once highly valued when collected and cared for, can see its value dissipate and we might not even know that it is happening.  What is the value of the employee of the month parking spot to the person who now takes the train or uses Uber to get to work?  What we think is of value needs to be continuously be rethought.

What will never be devalued is time.  We might devalue it to our own personal standards, because we waste or squander it, but how we invest and spend our time remains finite and precious.  We are now into our second full week of January.  How are the resolutions going?  Was one of them to spend time in some different way – more exercise time, more time in the Word, less TV time?  Likely time is in the equation, so it’s not too early to reset and be sure that we are valuing our time appropriately and investing it in those areas that have forever implications.

Reference:  Ecclesiastes 3:6 (New Living Translation)