Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2032: Shining Lights

“Arise, Jerusalem! Let your light shine for all to see. For the glory of the Lord rises to shine on you.”

Happy back to the workweek after the three day weekend. I spent a good amount of the time cleaning out papers and stuff. I came across a Business Week article that I had torn out and kept.  It was from May 23, 2005.  That was almost 11 years ago.  In the article the headline was, “Nick Holonyak’s LEDs may soon make incandescent and fluorescent bulbs obsolete”.  In 2005, this was a provocative statement.  After all, he had invented the light bulb in 1962.  But now, 11 years later, I refuse to buy an incandescent bulb and the price of LEDs have come down to where it doesn’t make much sense to buy anything else. What can we expect to be the next thing that seems too far away today to ever happen but in must over a decade it could be a household standard?

Nick Holonyak created a new way to shine with his little light emitting diode.  His light will now shine for as far as we can see.  And I suspect that he didn’t have any idea in 1962 that his invention would be so widely accepted.  We each have our own light that we relight to shine each and every day.  And little also do we know where that light will shine and for how long to bring glory to God?

Reference: Isaiah 60:1 (New Living Translation)