Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2033: On Whom Can We Count?

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“To the faithful you show yourself faithful; to those with integrity you show integrity.”

The most basics of work are sometimes the hardest and most complex to get done.  Anyone who has ever done any remodeling know this as well as me.  Things that are so simple don’t get done because the person doesn’t show to do the work, or they don’t have the right parts, or they don’t staff correctly, or they start and then they never quite finish.  It’s then when we say, “We can’t count on them”.  And is there anything worse than not being able to count on someone?  I’d rather not have anyone to do the work and be frustrated that way versus thinking that it is going to get done and it doesn’t.  And it happens all the time, all around us, every day.  Someone doesn’t close the loop, sign-off on the decision, pushes the deadline out, etc.  There is one great way to countermand this happening and that is to first, always be one that completes our work to the expectations of others and secondly, hold those around us accountable to complete to full satisfaction, and nothing less.  It’s then that we can ensure that we are only known as ones who can be counted on!

I’ve come to the conclusion that nothing that is worth doing is ever easy and whether it be our frustration with others or frustrations with ourselves that we can’t complete what we want and need to do, we are always driven back to the Word for understanding, solace and grace.  King David had it right when he reminded us that when we show faithfulness and integrity we can expect God to deliver both back to us.  And, what we should know for sure is that God can always be counted on to deliver what He has promised us.  Always!

Reference: Psalm 18:25 (New Living Translation)