Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2042: Super Bowl Week – Decision Scrutiny

“…But wisdom is shown to be right by its results

When as much is on the line as the Super Bowl, every decision gets discussed, debated and scrutinized.  Owners, General Managers, coaches, trainers, players, sponsors, event hosts, media, advertisers, city officials, concessionaires, security, you name it will be under the microscope.  And if there is a slip up, then there will be ad nausea conversation, consternation and critique.  And so it goes, each and every year.  And, what happens around the Super Bowl is not all different from what occurs within our companies and organizations when we are at the “big moment”.  It’s always then that the heat is turned up and we can expect that each and every decision feels monumental and critical.  But, that’s the big game and if we want to play in it, then it’s what we must be ready to accept, endure and conquer.

Jesus’ actions and decisions were questioned.  He hung with wrong people and He didn’t let the legalities of the Pharisees weigh Him down.  And He received scrutiny.  However,  Jesus answered by letting the results of His actions speak for themselves. He let us know that we can’t always know in the moment, but wisdom will be revealed in the results.  And, as we know and love, there have been no greater results than the results of His life.  Our own decisions are always under scrutiny, so we too need to be sure and do our best that in the results, there was and is seen His wisdom.

Reference: Matthew 11:19 (New Living Translation)