Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2044: Super Bowl Week – Building to Super

 “Give us this day our daily bread.

The Super Bowl wasn’t always as monumental as it is today.  Check out these pictures of a newspaper I had kept in one of my childhood “memory boxes ” (I was a Dolphin fan back then) :

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As you can see, it was once an important event, but not “quite yet a Super” event.  I chuckled when I saw that the pregame telecast would last 30 minutes.  Traditions that are paid attention to and built upon can go from tiny to huge.  And yes, they can become the event or thing that everyone waits all year-long to attend or be a part of.  Yes, we can create, “super” from something small that we are doing today.

We are taught to pray in this way; “Give us this day our daily bread”.  Have you wondered why we weren’t told to pray, “Give us all the food we need”.  Or, “Give us on this Sabbath the food we need for the week”.  Or, “When we run out, replenish our pantry”.  No, what Jesus modeled for us was that we aren’t praying for the supermarket trip, we are praying for our needs for the day (not our wants) and we are praying for this each and every day.  What I also take from this direction is that He wouldn’t have instructed us to pray this way, if this wasn’t a prayer that He and the Father intend to answer, each and every day.  When God instructs us to lean this much on Him, you can be assured that He is ready to be supernatural in His fulfilling of those prayers.  So yes, we can, with God, build to His “super”.

PS:  Enjoy the game on Sunday!

Reference: Matthew 6:11 (New Living Translation)