Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2041: Super Bowl Week- Big Signs

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“One day some teachers of religious law and Pharisees came to Jesus and said, “Teacher, we want you to show us a miraculous sign to prove your authority.” But Jesus replied, “Only an evil, adulterous generation would demand a miraculous sign; but the only sign I will give them is the sign of the prophet Jonah.”

Super Bowl 50 is being played in my backyard. Well, not literally my backyard but it certainly feels like it as the teams, sponsors, fans and all the tag-a-longs of the biggest sporting event in the world have descended on the Bay Area.  And with the people comes the marketing to those people.  We are seeing huge signs on the sides of buildings and of course with big signs come controversy.  Some are so big that the city has already made the companies remove them.  Bigger isn’t better when it’s illegal.  But, as we all know, big signs get talked about and recognized, so I guess even that the largest had to come down, they received their few minutes of attention.

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The Pharisees wanted “big” and miraculous signs from Jesus before they would believe.  Jesus responded bluntly that if big and miraculous were what were needed, then they were looking for the wrong things.  Sometimes we have to be reminded that Jesus shied away from the big and continued to minister in the small and unnoticed.  Our world loves a big sign, but as we are in but not of this world, let’s be sure that we don’t get caught up and swayed but instead remain steadfast in the small signs of grace, mercy, love and redemption that God delivers to us of each and every day.

Reference:  Matthew 12: 38-39 (New Living Translation)