Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2116: Connected Ventures

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 “For there is one body and one Spirit, just as you have been called to one glorious hope for the future.”

You may hear of the term, “Connected Venture”.  This term is used to define multi-service/use/purpose businesses that have been popping up around us.  The barbershop that turns to speakeasy in the evening, the coffee shop that extends into retail clothing, the church building that becomes an art gallery during the week, etc.  I expect we will see more and more Connected Ventures as time goes on.  Asset utilization and the ability to transform a location to satisfy the same customer set with a different offering, just makes sense. If an airplane that sits on the ground is really useless, then the storefront or building that is locked for 12-15 hours a days, is just as much a dead asset.  Technology and the philosophy of no-waste will bring us more and more new ideas on how to connect many ventures.

Was it not Paul who told us how our faith as a community is a connected venture of God’s doing?  Paul’s definition of the church and how we are connected as believers reminds us that we are never alone in our faith and that the possibilities of how we can work together to expand His Kingdom are limitless.  Let’s not forget today that we are a part of His connected venture to bring everyone to Him.

Reference: Ephesians 4:4 (New Living Translation)