Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2118: “Like A Good Neighbor…”

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“The man replied, “The one who showed him mercy.”  Then Jesus said, “Yes, now go and do the same.””

“Like a good neighbor…”  If you are reading this and can complete the jingle, then you know that State Farm Insurance tells us that a good neighbor is always there for us.  Oh, if only that was true.  As much as we want to believe that the person on our team will treat someone else on the team like the neighbor they are supposed to be, or the companies that we share our building with will take care of the common areas like we do, or that we won’t need to argue over shared resources or budgets within our own company, we will and we do have to face the facts that sometimes our neighbors are the most difficult to work with, whether they be the neighbors that we define as “next door” to where we live or the cubicle on the other side of the hallway.  Tonight, in another part of our large world, the opening ceremony of The Olympics will happen, also defining for us who are our neighbors.  Our consideration should be that all are our neighbors.  That each person we meet, work with, reside around and come into contact with are our neighbors.  If we start there then those who are most close to us should feel the extra attention and support from us.

Jesus was clear when He affirmed the mercy that the Good Samaritan showed as the definition of loving our neighbor.  We are in a time where we don’t often show mercy or grace to others.  So much so today that when someone does, it stands out clearly to others.  Can we commit today to show mercy and grace to someone and do so in the name and love that is Jesus?  If we can, then we are living up to the standard of truly being a good neighbor.

Reference:  Luke 10:37 (New Living Translation)