Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2114: Audacious Outlook

“Some men came carrying a paralyzed man on a sleeping mat. They tried to take him inside to Jesus, but they couldn’t reach him because of the crowd. So they went up to the roof and took off some tiles. Then they lowered the sick man on his mat down into the crowd, right in front of Jesus.”

I read of Elon Musk’s vision of the GigaFactory that he is building in Nevada.  He sees a factory that can create lithium batteries at the scale and rate in a week that other factories today take a year to produce. He is audacious in his outlook, but I wouldn’t bet against him that what he envisions will come to be.  Without an audacious outlook, how far can any of us actually reach?

What is more audacious of an outlook than to do whatever it takes to get a friend in front of someone who can heal them from their lifelong affliction?  We have that story in the book of Luke.  But, what is more of an audacious outlook is that we believe that God came to the earth in the form of a man, allowed Himself to be crucified, rose from the tomb and will come back again to take us with Him to a place that His Father is building for us.  Yes, that is an audacious outlook and one that can assure us that there isn’t anything in front of us that happened in the past, will happen today or happen tomorrow that can get in the way of God’s audacious outlook from occurring as He said it will.  We can fully live in that promise, as audacious as it sounds.

Reference: Luke 5:18-19 (New Living Translation)