Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2150: The Future

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“There is more than enough room in my Father’s home.If this were not so, would I have told you that I am going to prepare a place for you?  When everything is ready, I will come and get you, so that you will always be with me where I am.”

I was looking at all the movies that are coming out this holiday season.  I am sure you notice like I do that the pictures that are made about the future are seldom happy, uplifting or positive.  A dystopianfuture is what gets portrayed over and over.  Add in post-apocalyptic to that and I guess for Hollywood there is a blockbuster in the making.  But imagine that we each went to work everyday thinking that this prevalent image of the future of what we were to expect.  Most of us would never get out of the house, or much less want to work.  So, we create our own version of the future and it is that optimism and hope that keeps us going.  There is a group I know, The Institute of the Future, who recently had this to say in one of their newsletters: “The future is still a safe place. It’s a place where we can imagine beyond the confusion of today to create a world that everyone can inhabit with their bodies, their hearts, and their spirit. ”  I’m with them and we all should be if we want our teams and people to meet their full potential. Painting a bleak version of the future only creates anxiety and fear, neither which motivate us to do our best work.

God’s version of the future not only can keep us motivated and inspired, it also can lift us out of those times when the near-term future looks dire.  No man’s version of the future can do that, only God’s.  So, when we wonder what is next or around the corner, let’s go back to where Jesus is today  and what He is up to right now for us!

Reference: John 14:2-3 (New Living Translation)