Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2153: Guides

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“For that is what God is like.  He is our God forever and ever, and he will be our guide until we die.”

As a I wrote once last week, new hire orientations are important and lots of work goes into making them work well.  But, perhaps we should never stop orienting or guiding someone through their jobs.  Think for a moment that we are always learning something new or being exposed to an area where we haven’t worked before.  And how many times do we just do this blindly with the hope that we won’t make such a grand mistake that we cause ourselves to fail, even before we get going?  I’m afraid this happens all the time and then we wonder why so many people fail at their new jobs and we end up blaming it on things like the Peter’s Principle.  Would we ever send someone out into the wilderness without someone who had been there before and could be their guide?  If we wouldn’t do that, then why aren’t we assuring that each person new into a job receives their own guide that stays with them until they are accommodated and proficient?

I hurt for those who try and travel through life without the guidance of others and the guidance of God.  With each passing year I feel like I have stepped into something that is new and requires me to find a guide to help me through.  This year has been exceptionally hard for me with a company that I have been traveling with where I was having to be the guide for others and felt lost without my own guide.  It only reinforced to me the importance of guidance in our lives.  That is why we are promised in the Psalms that He will be our guide until we die.  Let’s today be open to that gift!

Reference: Psalm 48:14 (New Living Translation)