Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2208: Have You Heard The Hum?

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“And the Holy Spirit helps us in our weakness. For example, we don’t know what God wants us to pray for. But the Holy Spirit prays for us with groanings that cannot be expressed in words.”

In the 1970’s research and publications from England began detailing and describing something that can apparently only be heard by 2% of the population. It is called “The Hum”.  I personally can’t hear it and as I have read about it further, it may not be such a great thing to be able to hear.  Like having a ringing in the ear, “The Hum” can be very annoying.  And it is not just in England.  There are reports in Taos, New Mexico (where I used to spend a lot of time and I never heard it there either), Largs, Scotland and crazy enough, Kokomo, Indiana.  No one can explain what it is or why some can hear it and others can’t, but you can only imagine what it must be like to constantly hear a low hum all around you.  It might even drive one crazy.  Well, it’s not an audible sound but every company has their own “Hum”.  It’s the unspoken rules, the zeitgeist, the feeling, the fit, or just the vibe of a place.  And those who can pick up on it are the ones who seem to be able to understand what is going on or coming down earlier than others.  A company’s “hum” can be figured out, and once it is things become a lot clearer in making sense of sometimes what seems nonsensical.

Could it be that God left us with the Holy Spirit so that we could have our own personal “hum” to guide us throughout our days and lives?  Have you ever prayed for guidance and wisdom and then later you feel warmly assured in a decision?  Or what was seeming to be impossible to make sense of all of a sudden seems clear and the dots connect?  Is it too much to have faith that the Holy Spirit is always there as a “hum” for us, just waiting for us to tune in and listen ardently so that we can hear His will for us?  So, let’s today listen up to see if we can hear it!

Reference:  Romans 8:26 (New Living Translation)