Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2207: Two-Factor Authentication

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“What sorrow awaits the world, because it tempts people to sin. Temptations are inevitable, but what sorrow awaits the person who does the tempting.”

I was never all that interested in fishing, but I know people who seriously are including my neighbor at our place in Rhode Island.  Barry will get up well before dawn so that he can be out on his ocean kayak as the sun is rising and the Striped Bass (Stripers) are feeding.  He loves it and he has the patience and commitment to study, learn, experiment and wait so that he can hook the big one.  It’s Barry’s disposition and temperament that carries over to why it is called “Phishing” on the internet.  These Phishers are always out there, patiently dropping their always changing hooks in front of us hoping that we will bite and when we do, they have us!  So, that brings us to Two-Factor Authentication. If you aren’t already being asked to do this, you will be soon.  Remember the Key Fobs we carried around last decade that randomly generated a number string that we would use along with our passwords?  That was early-day Two-Factor Authentication but the reason we will all be doing it soon is because we have our smartphones that now can act as the hardware to generate the number string.  We will log in and before our password is accepted, we will be asked to enter the Authentication numbers, which will be generated on an App or texted to us, to which we can then access physically, live on our phones and then enter in that number string and then we are allowed to log in.  The Phishers are left with just a hook and worm.  Nothing is fail safe, but Two-Factor Authentication is as good as we can have…for now.

God gave us more than Two-Factor Authentication that we have a Savior in whom we can believe, follow and surrender ourselves. I see Three Factor Authentication: He was born and lived a perfect sinless life.  He was crucified and died on our behalf.  He rose from the dead and lives today.  What else do we need?  There is another who is always phishing for our lives and we need to be constantly alert and aware and when the temptations are dangled in front of us, allow our Three-Factor Authentication to deter us from getting phished.

Reference: Matthew 18:7 (New Living Translation)