Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2280: Rising Above

We do this by keeping our eyes on Jesus, the champion who initiates and perfects our faith…

Does it feel like it is getting harder and harder to find what is good happening around us?  This past weekend was consumed with watching The Weather Channel to see what will happen with Hurricane Irma.  At the same time, Houston and Texas are still trying to recover from Hurricane Harvey.  Add to it all that today we will remember 9/11 and how that changed how we live and work.  Even in business, it can be hard to find what is going well, as we tend to gravitate to the bad news, first.  How uplifting it would be for each us to start today with attention on something that is good and positive.

There is really only one way that we can see through the bad and that is to focus on Him, who is the only pure and truly good in this world. Today, we will hear more bad news and more memories will be triggered that could bring us down.  All around us people need to see a smiling face who is rising above the bad.  Could that be you today?

Reference: Hebrews 12:2 (New Living Translation)