Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2278: Practice Time

“…But even more blessed are all who hear the word of God and put it into practice.”

An athlete’s “office” is their practice facility. It could be a court, a field, a range, a pool, etc.  They practice for hours upon hours in readiness for when they will compete. Yesterday, I watched a well-known, up and coming Professional golfer stand on a practice range and do nothing else for an hour but chip balls 50 yards, each of them landing in a very small and tight area.  It made me think, we hardly ever practice our work before we go do it. Sure, we will practice a speech or a  big sales presentation, but how about the various meetings we have daily?  Do we carve out time to practice those, before we do them?  Beyond some thinking in our head, probably not. But, we could, if we took the art of practice seriously.

We get our chance, everyday, to practice how God wants us to live our lives for Him.  We can ready ourselves each day for anything that we will face by spending time in his Word and prayer.  Us going into our day without this is  like the athlete who goes into their match without any practice.  Yet, we do it, and then wonder why things are not changing or improving.  God promises blessing to those who hear his Word and then use it to guide their lives and actions.  It begs the question;  What are we practicing?  What are we not?

Reference: Luke 11:28 (New Living Translation)