Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2282: Wirecutters

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“Give us today the food we need…“

It seems everywhere we turn we are being offered to un-bundle from our cable subscriptions.  On Monday night, the Emmy’s presented their Best Drama of the year to a show that is on Hulu.  I dare to say that there are plenty of people who don’t even know that Hulu exists and if they do, they are still in qualms as to whether or they want to pay for another streaming service (Netflix and Amazon dominate…for now).  This phenomena of wirecutting is going to continue and if your business or organization relies on customers or consumers relying on a bundle of anything, then it is time to think again what the right offerings should be.  Videogames are winning the attention and dollars of consumers with the smallest of bites of entertainment.  Something to think about.

Ever wonder why Jesus taught us to pray the Lord’s Prayer that starts with “Give us this day our daily bread?”.  Why didn’t He have us pray, “Give us this day our weekly allowance….or our annual allocation”?  It’s obvious that He was modeling that we should return to Him and the Father daily so that our reliance is only on Him.  But, maybe it is not all that obvious that it is in small amounts that come in repetition and discipline that we are at our best.  Think about how we best learn.  Think about what happens to us when we bite off more than we can chew or receive too much of anything at once.  Maybe we were born to be those who are our best when we take in small amounts until we are ready for more.  God never cuts the wire on us.  Instead, He feeds us with just what we need when we return to Him daily.

Reference: Matthew 6:11 (New Living Translation)