day 3K289: CFBR

“But the man went and spread the word, proclaiming to everyone what had happened. As a result, large crowds soon surrounded Jesus, and he couldn’t publicly enter a town anywhere.”

If you spend any time on social media you will likely have seen somewhere in a post this: “CFBR”.  It’s especially been prevalent on LinkedIn where people post, repost, comment, etc. so that they can get noticed for professional opportunities.  CFBR means, “Commenting For Better Reach”.  Reach is an advertising term.  It is a measure of how many people see or hear an advertisement.  The bigger and broader the reach, the more successful a campaign has been.  Social media allows for reach to be increased when one person comments on a post and their followers may see or read something that they would have never seen or heard of otherwise. I find it a little self-serving to actually ask someone to comment for (their) better reach, but social media is self-serving for the most part so it’s just part of the game.  If you want to help a cause or a person, think about commenting on a post versus just letting it pass by.  They probably won’t ask, but they will appreciate it because you never know who will be exposed to them now just because you helped them out.

One could say that God’s Word as we have it today has been the most successful reach campaigns of all time.  The writers of the Bible didn’t write their words to only read to themselves.  Their comments were the best way they knew how to reach others about God and what He has done and can do in the lives of others.  And, we continue that today in all that we do to amplify and reach others about what God is doing in our lives.  Yes, each time we comment about Him, we are proving our own CFBR for Him.  Think about that today.

Reference: Mark 1:45 (New Living Translation)