What does it cost for your customer support representative to be attentive and kind?  What does it cost for your sales people to be early and prepared for each sales call?  What does it cost for your marketing materials to be well-spaced, grammatically correct, and pleasing to the eye?  What does it cost for your products to be packaged correctly?  What does it cost for your service and product to actually do what you say it will do?  All of the above are great examples of non-cost quality.  Quality many times will be perceived and recognized just by living up to what we say we are going to do and deliver.  What does it cost to do that?

What does it cost us to keep a good reputation among our co-workers, friends, community and family?  Reputation comes from credibility.  Credibility comes from integrity.  Integrity comes from beliefs and values.  Our belief and values emanate from Him.  Being a follower of Jesus to a good reputation is not a straight line.  There is sin in the way, but that does not absolve or excuse us from saying what we mean, meaning what we say and doing what we say.  This a quality that we should all aspire to be known for having.

Reference: Proverbs 22:21 (New Living Translation)