Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of and runcoach. He is the co-founder and Executive Committee Member of, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2361: Put Me In (As) Coach

“Take my yoke upon you. Let me teach you, because I am humble and gentle at heart, and you will find rest for your souls.”

I was asked by a young entrepreneur whether or not he should have a coach?  I felt like Yoda as I answered him with questions.  “Did Michael Jordan have a coach?” “Did Tiger Woods need a coach?”  “Does a recording artist need a Producer…an Actor a Director…an Author an Editor?”  Yes, we all need coaches, but few will say they have one.  Many CEOs and business leaders will demur because their ego won’t allow them to admit they need a coach and with that, they probably need a coach way more than they know.

Who makes a great coach?  Jesus gives us a hint in one of His most famous and quoted verses. The great coach can be you; “humble and gentle” with others.  You may be just the coach that someone else needs today. Think about it!

Reference: Matthew 11:29 (New Living Translation)