day 2691: Gourmet Salt

“You are the salt of the earth. But what good is salt if it has lost its flavor? Can you make it salty again? It will be thrown out and trampled underfoot as worthless.”

The global market for gourmet salt was $1.1 billion in 2016 with the next decade of growth expected to top $1.5 billion. While we all have some preference for salt (some of us too much) there is nothing like tasting that salt which, is very “special”.  The definition of gourmet is a loose one, but it’s been said, you know it when you taste it.  We need flavor.  We need preservation.  We need what salt does to our body’s chemistry.  And when someone figures out how to take the basic needs and build it into “gourmet” then they have figured out how to get $1.5 billion out of the pockets of consumers.  It begs the question on what do we have in our business that with a little rethinking we can make it really special, to the point that people will pay more, go out-of-the-way for the experience or product and then go tell others about it?

Are we not to be God’s gourmet salt of the earth?  That is to say, are we not today to figure how we address the specific need of someone we know as if we were made to be there just for them?  If we think about it that way, then God will fashion us just to the flavor that is needed today. He is the great chef of our lives, yes?

Reference: Matthew 5:13 (New Living Translation)

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