day 2379: Superfans

“…So pray that I will keep on speaking boldly for him, as I should.”

A new book is out called, “Superfans: Into the Heart of Obsessive Sports Fandom”.  It is written by author, George Dohrmann.  I haven’t read it yet, but I can tell you that there will be good lessons and cautionary tales within the book.  Why do I know this? Well, because, at our root, we all have the “Superfan” inside of us.  Think for a moment about that team or player (or I hate to say it celebrity singer, actor, etc.) who we line up behind and cheer on, like crazy! I’m writing this blog ahead of the March Madness NCAA Tournament, so I don’t know where my Purdue Boilermakers will be by the first weekend of April, but I do know this, I’ll be riding the roller coaster of fandom the whole way.  What do we need to do to create fandom for our brands and companies?  It might be that we have more for others to cheer about than we are allowing them to see and know.  What if we thought about our organization as creating “fans” versus customers or consumers?  How would that change us and how we interact with those who pay our bills?

Just because Jesus didn’t wear a jersey doesn’t mean we can’t cheer for Him!  It’s Monday and we are headed back to the office.  We might have seen some type of sporting event over the weekend that will be the topic of conversation today.  In just one quick discussion the other person or group will know exactly who our allegiances are with and for who we are rooting.  They will know of whom we are a fan, maybe even a Superfan.  However, we probably went to church yesterday and it might go unsaid what was sung or taught about in Sunday’s services.  The day may go right by without any Superfans of Jesus saying anything at all.

Reference:  Ephesians 6:20 (New Living Translation)

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